9 Interesting Social Media Features to Try in 2023
Social media platforms are constantly evolving, offering new features and tools to keep users engaged. As a savvy social media marketer, it’s important to stay updated with the latest trends to get the most out of each platform.
Here are nine top trends you can spot in Social media this year:
1. Social Watching (Facebook)
The “Watch” feature on Facebook allows users to see what videos their friends are watching and discover common interests. Although not yet available worldwide, it is expected to launch globally soon.
2. Collaborative Stories in Groups (Facebook)
Facebook now enables the use of Stories in Groups and Events. This means you can share stories specific to your group or event pages, and foster more engaging conversations.
3. Free Voice Collection (Facebook )
Create engaging social videos with Facebook’s royalty-free music collection. Access a wide range of music to enhance the appeal of your video content.
4. Stories Highlight (Instagram)
Instagram’s “Stories Highlights” feature allows you to curate and showcase your best stories, preventing them from disappearing after 24 hours. Now, your most valuable stories can have a permanent place on your profile.
5. Broadcast Live in Split Screen (Instagram)
Go live on Instagram with a fun split-screen format. Invite friends to co-host your live broadcast, creating dynamic and interactive content.
6. Sponsored Filters and Lenses Link (Snapchat)
For brands, Snapchat offers a “sponsored filter and lens link” feature. Add a link to your sponsored filter or lens, and users can easily swipe up to access it. This tool is free for advertisers and provides performance tracking for their campaigns.
7. Extended 280-character Story (Twitter)
Twitter’s 280-character limit is now available worldwide, allowing users to create more creative and detailed stories on the platform.
8. LinkedIn video (LinkedIn)
LinkedIn now accepts video content, enabling users to create and share videos with their professional network. It offers valuable opportunities to showcase expertise and engage with the LinkedIn community.
9. Career Advice (LinkedIn)
Connect with other professionals and get valuable career advice using LinkedIn’s unique feature. This networking tool can open doors to mentorship and growth in your field.
Stay ahead of the social media game in 2023 by trying out these exciting features on different platforms. Whether it’s Facebook’s “Watch,” Instagram’s “Stories Highlights,” or LinkedIn’s “Career Advice,” each feature offers unique opportunities to engage with your audience and improve your social media strategy. Keep exploring and adapting to the changing social media landscape for successful and effective marketing.