Grafdom is one of the leading digital media agencies in the Middle East with expertise in Web Design, Social Media & Mobile Apps.
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PPC Ads in Dubai & Abu Dhabi

PPC Advertising

PPC Ads in Dubai & Abu Dhabi

PPC Services help you reach your customers online via paid search advertising quickly and cost effectively. Grafdom’s team of experts in Dubai offers a full-range of PPC campaign services to help your business generate leads and achieve goals cost effectively through PPC advertiser campaigns.

Pay Per Click Advertising Agency in Dubai

Pay Per Click advertising (PPC advertising) is a form of online marketing where advertisers can pay to display their ads on popular search engines. Some top pay per click services includes Google’s AdWords Yahoo’s Search Marketing, and Microsoft’s Bing ads. All pay per click advertising services run along the same simple concept. As an advertiser, you create an ad using your business keywords with your marketing budget. When a user searches Google using any of your keywords, your Google ads appears next to the search results in sponsored links. You pay only when the user clicks on your link.

Here’s what we have achieved for clients recently:

PPC Services from Grafdom, what are the benefits?

  • Dedicated Account Manager
  • Account Review and Goal Setting (long term)
  • Keyword Research
  • Account Structure/Restructure
  • Text Ad Optimization
  • Geo-Targeting
  • Campaign Level Reporting
  • Transparency – You Always Have Access to Your Account
  • Conversion Tracking
  • Google Search and Display Networks
  • Monthly Calls and Reporting
  • Landing Page Optimization Recommendations
  • Manual Bid Management within Google AdWords
  • Manual Phone Tracking within Google AdWords

How can Grafdom help you achieve your online marketing goals?

Grafdom helps companies launch PPC programs effectively and cut costs while increasing growth,, while optimizing, and driving results.

We take into account all the factors you need to achieve your ultimate goal, including both online and offline variables to run a successful campaign. Our PPC campaign experts understand your internal analytics and create a tailor-made strategy that suits your business.


Google AdWords
Google Analytics

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What our clients say (Excellent ⭐⭐⭐⭐⭐ on Google)

Frequently Asked Questions (FAQs)

Pay Per Click marketing (PPC) is quite simple: search engines such as Google or Bing will allow businesses and individuals to buy listings in their search results. These listings appear with the organic, non-paid search results and advertisers can pay the search provider a specified amount per visitor that clicks on that listing to visit their website.

Google has about 67.3% market share in the US, but they control 88.87% in the UK when it comes to online searches. Because of Google’s massive reach, with 67.6% of all worldwide searches are performed on Google, it makes sense to want to advertise with Google where there is an audience.

Google AdWords works on an auction basis; this means that there is no fixed cost to show ads at the top of the search results. The cost per click (CPC) bid required depends on every competitor, their bids and the quality of all websites and ads in the auction for the specific search term. 

If your goal is to increase traffic to your website, you should focus on clicks, click-through rates (CTR) and CPC. You should keep an eye on keyword performance as this will help you identify which keywords are working better than others and which search terms are increasing traffic to your website.

The rating system for Google is known as the ‘Quality Score’. Each Keyword you have is given a quality score between 1 and 10 – 1 being the worst and 10 being the best – which will be based on the quality of the ad and the landing page triggered. What influences the ad rank is the quality score together with the bid.


Google and Bing both use an ad rating system that aims to quantify the quality of all advertisers’ ads.

A landing page is a page that users will arrive on when they click on your ads around the web. The landing page of any Google AdWords ad is the destination URL that will be specified in the ad, site link, or keyword. While an ad has to catch the user’s attention, the landing page needs to be able to provide the relevant content promised in the ad and attempt to convert a visitor into a customer.

Having keywords depends on your business and what you’re trying to achieve through online advertising. If you’re looking to increase brand awareness, then you should choose general keywords that will generate a lot of impressions. If you want to improve ROI and conversions, you should focus on specific keywords that relate to the theme of your ad.

Remarketing lets you show your ads more than once to users who have previously visited your website while they browse the web.

Ads that include product images and prices are sourced from ‘shopping’ campaigns on Google AdWords.

The CPC for keywords in AdWords campaigns will depend on the maximum CPC bid and the Quality Score: the higher your quality score, the less you would have to bid. The best way to decrease costs per click for a given set of keywords is to increase their Quality Score.

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