How to Film the Best Video for Events & Conferences (15 Tips)
Filming corporate events is a unique and rewarding experience for event videographers. Unlike casual events such as weddings or birthday parties, corporate gatherings hold significant importance as they serve as platforms for businesses to build brand awareness and engage with their audience. As an event videographer, your goal is not only to document the event but also to create a captivating video that showcases the essence of the company and leaves a lasting impact on viewers. In this comprehensive guide, we will delve into valuable tips to help you excel in capturing corporate events with finesse and professionalism.
Understanding Corporate Video Production
Corporate video production encompasses the creation of videos by businesses to serve various purposes. Internally, companies employ videos for onboarding, training, recruitment, and communication among teams. Externally, videos are utilized for marketing, advertising, case studies, product demonstrations, and more. To ensure a seamless production process and high-quality output, corporations often collaborate with specialized video agencies or maintain in-house videographers.
Role of a Corporate Videographer
A corporate videographer is a skilled professional who specializes in crafting video content tailored for businesses and organizations. Their responsibilities span from filming corporate events and capturing company footage to producing engaging marketing materials.
Here are our valuable tips that encompass the entire video production process, from preparation to editing.
15 Video Production Tips
1. Obtain the Event Schedule
Getting a copy of the event schedule is the first step in effective planning for filming corporate events. This schedule provides you with a roadmap of the event’s flow, allowing you to identify key moments and anticipate critical shots. Communicate with the event organizer to determine specific shots they require, including keynote speakers, panel discussions, and any promotional material they would like to feature in the video. Understanding the event’s objectives and desired outcomes will help you tailor your filming approach accordingly.
2. Conduct Interviews with Key Speakers
Interviews with key speakers are invaluable for adding depth and context to your corporate event video. Prepare a list of thought-provoking questions that prompt insightful responses. Capturing the passion and expertise of the speakers will enable you to craft a compelling narrative that resonates with viewers. Interviews can also serve as the backbone of your storytelling, linking various event segments together and providing a sense of cohesion to the final video.
3. Dress Professionally
Appearances matter in the corporate world, and as a videographer, your professionalism is reflected not only in your work but also in your appearance. Dressing professionally not only demonstrates your credibility but also ensures that you blend seamlessly with the business-oriented crowd at the event. A well-groomed appearance can also instill confidence in your clients and potentially attract new ones who may be impressed with your demeanor and attention to detail.
During Filming Corporate Events
4. Choose Quality Lenses for Low-Light Conditions
Corporate events are often held in dimly lit venues, making high-quality lenses essential for capturing clear footage. Invest in lenses with wide apertures (F 2.8 or faster) to accommodate low-light conditions and maintain the video’s overall quality. Pay special attention to the little details, such as people’s expressions and interactions, as they add depth and emotion to your video, creating a more immersive experience for viewers.
5. Stabilize Your Shots
Smooth and stable footage is essential for creating a professional-looking corporate event video. Consider using a three-axis motorized gimbal or lenses with built-in stabilization to eliminate shaky shots and ensure smooth camera movements. This technology allows you to move freely around the event space, capturing the essence of the event without compromising video quality. A stabilized video not only enhances the viewer’s experience but also demonstrates your technical proficiency as a videographer.
6. Employ a Two-Camera Setup
A two-camera setup offers versatility and enhances your storytelling capabilities during corporate event filming. Use a wide-angle lens on one camera for establishing shots, capturing the event’s overall atmosphere and setting. On the other camera, opt for a longer lens to capture close-ups and intimate moments, such as attendees engaging in conversations or reactions to speakers. Having multiple camera angles enables you to create a more dynamic and engaging final video.
7. Avoid Filming Toward Screens
Flickering screens, such as TVs or projectors, can be a distracting issue when filming corporate events with electronic displays. Whenever possible, avoid shooting directly at screens and position your cameras strategically to capture the action without interference. If you encounter unavoidable screen flickering, adjust your shutter speed to minimize the effect during post-production.
8. Capture a Variety of Shots
A diverse range of shots is the foundation of a compelling corporate event video. Experiment with different angles, focal lengths, and compositions to create a visually engaging and dynamic story. Mix tight shots to capture emotions, medium shots for interactions and presentations, and wide shots to portray the event’s grandeur and atmosphere. Incorporate dynamic camera movements, such as pans and tilts, to add visual interest and capture the energy of the event.
9. Shoot with Editing in Mind
Thinking ahead during filming is essential for crafting a coherent and engaging final video. Envision the story you want to tell and plan your shots accordingly. Consider how you will transition between different segments of the event, and strategically incorporate branding elements to boost brand awareness. Having a clear plan from the start streamlines the editing process and ensures a polished outcome that aligns with the client’s vision.
10. Capture Different Emotions
Emotions are the heart of any successful corporate event video. Aim to capture a broad spectrum of emotions, from excitement and enthusiasm during networking sessions to thoughtfulness and inspiration during keynote speeches. Emotive shots can evoke a powerful connection with the audience, making your video more impactful and memorable. Be vigilant in observing attendees’ interactions and reactions, as these genuine moments can enhance the authenticity of your footage.
11. Always Capture Audio
Sound is a crucial element in video production, and corporate events are no exception. Even if you don’t initially plan to use audio, capture ambient sounds, conversations, and applause. Quality audio can enhance the viewer’s experience and provide valuable options during the editing phase. Use external microphones for interviews and panel discussions to ensure clear and crisp audio quality, contributing to the overall professionalism of your video.
12. Maintain Professionalism
During the event, your conduct reflects your professionalism as a videographer and can influence how clients perceive your work. Be courteous, approachable, and adaptable, even in the face of unexpected changes or challenges. Approach attendees and speakers with respect, seeking permission when necessary for close-up shots or interviews. Maintaining professionalism not only strengthens your reputation but also fosters positive relationships with clients and potential prospects.
13. Vary the Pacing of Your Edit
A well-paced video keeps the audience engaged and emotionally invested throughout the corporate event coverage. Experiment with varying the speed and rhythm of your shots, and use transitions creatively to maintain interest. Align the pacing with the event’s energy, gradually building up to key moments and maintaining a sense of flow that mirrors the event’s natural progression.
14. Spice Up Transitions
Transitions are an opportunity to add flair and creativity to your corporate event video. Incorporate smooth camera movements, fades, and overlays to make your video visually captivating. Strive for a seamless flow between scenes, allowing the story to unfold effortlessly and maintaining viewer engagement.
15. Tell an Interesting Story
Crafting a compelling narrative is the cornerstone of a successful corporate event video. Organize your footage to tell a coherent and engaging story, from the event’s introduction to its climax and conclusion. Introduce surprises and creative elements that will leave a lasting impact on the audience, capturing the essence of the event and leaving them with a positive and memorable experience.
Filming corporate events requires a combination of technical expertise, creative storytelling, and professional conduct. By following these comprehensive tips and strategies, you can elevate your event videography skills and deliver videos that effectively showcase a company’s brand, culture, and value. Embrace the challenge, remain adaptable, and strive for excellence in every project you undertake. Each corporate event is an opportunity to showcase your talent and build lasting relationships with clients, so approach every project with enthusiasm and dedication to create impactful and memorable videos.