Grafdom Releases UAE’s First Social Media Report of Top 100 Brands
Grafdom, the UAE's fastest-growing digital media agency, has released results for the region's first-ever Social Media Brands Index.
The study comprises a listing of the UAE's 100 most influential corporate brands and individuals on social networks.
The report's methodology of ranking is determined based on a brand's number of followers on Facebook, Twitter, or YouTube, and to qualify a brand needs to maintain a position within the top five of its category and be on at least two social networks.
Conducted in March, the study also revealed the exceptional performance of some industries in contrast to others. Overwhelmingly, brands that engaged with their audience on multiple social platforms and nurtured two-way dialogue excelled in their field. Some statistics from the report reveal:
- Most active category: Communications & Technology
- Last active category: Real Estate
- The brand with the most followers: National Geographic Abu Dhabi
- Social network with the most followers: Facebook (72%)
- Facebook Users in the UAE: 2,054,520
- Twitter Users in the UAE: 36,841
- Overall followers of 100 brands: 990,905
“This study has been an invaluable resource to us and we hope its findings will be of great benefit to others in the marketing field. The results reaffirm the role social media has grown to play in the corporate sector. Brands that were unheard of just a few years back currently maintain a loyal following on social networks and are equipped to drive substantial business gains through it” said Farid Gasim, Director of Operations, at Grafdom. “We found that organizations are dedicating greater budgetary resources into marketing their brands on social networks and are committed to maintaining a sustained presence.”
Here are the top 10 most influential profiles on the list:
- National Geographic Abu Dhabi
- Emirates Airlines
- Sony ME
- The Dubai Mall
- Sultan Al Qassemi
- Burger King UAE
- Atlantis Dubai
- Virgin Radio Dubai
- TimeOut Dubai
“We shall continue sharing our industry know-how in forthcoming studies and carry on with subsequent annual reports covering the social media and digital technology landscape,” said Farid. “Ultimately, our aim is to gauge the quality of online interaction, quantify the level of user engagement, and monitor its impact on businesses.”
The complete report can be found online and downloaded from www.grafdom.com/100-uae-social-media-brands-2011/
Grafdom is one of the leading digital media and interactive marketing firms in the Middle East. The firm strives to share its tech expertise with organizations to empower their brands, extend their reach, and drive business growth. Its credentials, talent, and dedication to the field of technology enable it the privilege to continuously add significant value to government entities, multinational corporations, and small local businesses. Being a solutions-oriented firm and a trusted advisor to business leaders has earned Grafdom significant industry acclaim for its results-driven approach to website design, interactive marketing, social media, and software development.