With the world becoming more and more mobile, so are our business processes, our customers and our competitors.
Mobile optimized websites are becoming enticing due to the number of different device types, various operating systems and screen sizes. They are also the more appropriate and cost effective preference for brands that are venturing forward into the mobile space for the first time. Contrary to popular belief, a mobile site is not a small website. Mobile sites are more akin to personal organizers that offer addresses, travel plans, expenses and other specific clips of information that is brief, urgent and immediate. And, the Apple “app store” is evidence that people will also pay for content as long as it is easy to download and use.
At Grafdom, we build mobile websites where the experience starts from the point the user enters the URL from their mobile device. As soon as they are detected as a mobile device user, they are automatically redirected to a mobile optimized experience, and in many cases, even a device optimized experience.