Grafdom helps local, national and global businesses in Dubai & Abu Dhabi find a distinctive voice in the marketplace through exceptional writing and content strategy. Established in 2005, with an in-house team of writers and content strategists, we have built strong brand relationships by responding to clients with agility, insight and precision.
Stellar Copywriting with a Solid Content Strategy
From headlines to calls to action on your landing pages, compelling copy is necessary across all platforms that your company engages in to convey a brand personality that connects with your target audience.
Writing Content with a Focus on Branding
People prefer companies that have personality and a human voice in their writing. Regardless of whether your business is B2C or B2B, developing and maintaining a consistent brand voice across all facets of your digital marketing strategy is essential to building long lasting relationships that will maximize customer lifetime value.
Writing for Different Media
The wording and style of a whitepaper case study should not be identical to that of a Facebook post. Potential customers are at different phases of your conversion funnel based on where they interact with your brand. Copy across your digital presence must retain a common theme while also exhibiting versatility to take advantage of each unique digital platform. We also write for Twitter, LinkedIn, Facebook and other social media platforms, always looking to maximise brand visibility through unique, relevant content.
SEO-friendly Copy and Creating Valuable Content
We know that all eyes – especially Google’s – are firmly focused on content. Organic traffic from search engines is still the most effective way to generate leads for your business. With depth of expertise in all things digital, we produce engaging, search-engine friendly copy that drives awareness of your brand, boosts your Google rankings and converts passing interest into engagement and transaction. Writing with SEO and highly ranked industry keywords in mind will leapfrog you over your competitors and help get your website ranking appropriately. By producing valuable content that will garner links from websites with high domain authorities, your website should see an increase in traffic volume and more qualified leads.
Optimized Copy for the Most Effective Landing Pages
The last place businesses want to lose potential customers is at a user’s point of entry into their business’ conversion funnel, otherwise known as the landing page. To get users to convert, the landing pages must have a descriptive, succinct header, explain why the product or service is better than the competition, and have a persuasive call-to-action. Landing page copy can be the determining factor between a successful conversion and a lost potential sale.